Corporate model

Digital transformation


Digital transformation is one of the vital corporate capabilities that enable the fulfillment of the Organization’s goals for 2030. By making use of digital transformation, Grupo Nutresa works on achieving its own sustainability through the evolution of the culture and the incorporation of new working methods and business models, based on 4.0 technologies that improve the sales, the experiences and the competitiveness. In 2021, the Company consolidated the digital ecosystem, which is part of the corporate strategy for 2030, pacing emphasis on the clients, customers and consumers.