Performance by business
Juan
Chusán Andrade
PRESIDENT
57 years old. / Part of Grupo Nutresa since 2013.
- Total sales amounted to COP 964 billion, which represents an increase of 46% with regard to 2020.
- Digital menus and kitchen monitoring systems were implemented, thus improving the consumers’ experience at the El Corral points of sale.
- The service experience was enhanced using artificial intelligence (chatbot solutions) at El Corral and Papa John’s.
- The Business reduced by 62,7% the emissions of CO2 at the meats and dough processing plants thanks to the transition to cleaner energies.
- Products based on vegetable protein were developed under the “Corral VEK” concept to offer different options to the customers.
- The Organization fostered the inclusion-based and diverse work culture by creating jobs for young people and women, and hiring people with disabilities.
- Both the in-person and remote channels were strengthened as part of the multi-channel strategy, thus bringing the customers closer to each one of the brands.
- The productivity at our points of sale was increased by creating new digital brands and consumer moments.
- The Business’s presence in the target region was boosted by exporting products to 10 countries from the Caribbean Region and North America.
- A supply chain model was implemented based on a demand-guided planning and sourcing strategy.
- Enhancing the capabilities of the employees as a differentiating attribute in the industry with the aim of offering the best service and experience
- Developing and consolidating flexible capabilities and operational models that allow the Business to continue being market leaders.
- Transforming the consumer experience in an omnichannel system by developing new markets and product categories that generate asset profitability and enhance both physical and digital capabilities.
- Improving the consumer experience through advanced analytics with the purpose of creating high-impact strategies.
